I combined the brand identities of two companies owned by Lake Champlain Transportation: Ferry Dock Marina and Lake Champlain Ferries. These two companies are owned by the same agency, so they should have a cohesive look.
In this hypothetical project, my goal was to incorporate key elements of both brand identities. The new identity maintains the abstracted, wavy nature of the LCT element in the Ferry Dock Marina logo, while keeping the simplicity, legibility, and brighter color of Lake Champlain Ferries’ logo. The outline of this logo resembles a boat hull, with the bow facing left.
