My work at DCS Elevation began with an internship project, Astrid. After completion, the internship transitioned to a part-time graphic designer position where in-between school work I assisted the creative director in branding projects for clients. We primarily used Adobe: Illustrator, InDesign, Photoshop, and Wordpress. The projects I worked on are detailed below.
The Robinson & The Belmont
I assisted with name and tagline brainstorming for this pair of housing developments, contributing The Belmont name and Still Boomin' tagline. The Robinson is a family-targeted housing development and The Belmont is a senior living development. The design objective was to create a brand identity system that expresses the values of comfort, quality, creativity, fun and community. The look should be simple, colorful, fun, casual, and a little sporty. It should make the residents feel happy, safe and secure, and proud to live there. Brand document featured below. Credit: DCS Elevation
Paragon Philharmonia
I created the initial logo design, color palette, and final logo lockups. The creative director made a few adjustments to spacing, cleaned it up, and added the gold foil texture. The final logo is shown below.
Allen & Shariff
I assisted with branding and website creation for this client, contributing logo lockups & color versions (there were a lot of versions), business card designs, patterns, and miscellaneous tasks for the website including image treatment, asset organization and uploading, and portfolio page organization. This project introduced me to Wordpress. Brand document featured below. Credit: DCS Elevation
